Today is one of those times.
I recently came across a Facebook posting by a writer sort-of friend of mine. I call him that because he's a genuinely good guy, well-respected, a fantastic writer, not to mention a Dark Shadows man; we've exchanged Facebook posts, a few emails and I even interviewed him once years ago for my blog, but I've never met him in person. In his post he is low-key decrying the state of the modern news media. Rather than rant about the media, he linked to a column by Ben R. Williams, a journalist living and working in Southside Virginia.
I don't really know Ben, and he most certainly doesn't know me, although back when I was managing editor of The Martinsville Bulletin I knew his dad, who was a General District judge in our community. My wife remembers Ben – she was his kindergarten teacher, and perhaps one of his first crushes, according to his dad.
I do occasionally read Ben's column in the Henry County Enterprise – he is a good writer, with a way of cutting to the truth of most subjects he discusses with concise, sometimes funny, sometimes biting, prose. His work is both enjoyable and thought-provoking.
In this particular column, he takes to task the sensationalist tendencies of the media, using recent reporting on the Joro spider as a prime example. If you've been online for any length of time in recent weeks, you've no doubt seen article after article about this supposedly dangerous, venomous, wolf-sized spider that's about to descend on the Eastern Seaboard, perhaps wiping out life as we know it.
Okay, that's not exactly what has been reported, but when reports of this spider first came out, a couple of years ago, I got the idea I was going to walk out of my house every morning to find the sky filled with these several-inch-long colorful spiders, floating through the air under little spun-web parachutes. We'd have to be dodging these eight-legged paratroopers whenever going outdoors, cover ourselves with gloves and long sleeves and pants to protect from venomous attacks while working in the garden, and always have the car's gasoline tank full so we can speed to the hospital if bitten by one.
Things didn't play out that way. In truth, they never were going to, but the headlines and some articles certainly made it seem this was our fate. More than two years later I have yet to see a single Joro spider.
For some reason the web is abuzz with fresh new articles about their imminent arrival, with the same headlines, the same sensational headlines, which I suspect will lead to the same big fat nothing.
Ben, in his column, calls this practice fear mongering by the media, and he's not wrong.
Yet, I would say that assigns far too much thought and planning to this monolithic creature known as “the media,” and, much like voters ultimately get the political leaders they deserve, the general public gets the media it demands.
The truth is, today's media is just trying to make a buck. It's always been that way, but more so in recent years. Ever since the advent of television, and to a lesser degree radio, the news media has morphed into entertainment media, a process that's kicked into overdrive as the internet has grown to maturity. It's a business, and the first rule of business is to make money (perhaps that is the real problem, that the supposedly independent press is largely made up of for-profit businesses, but that's a discussion for a different time).
Even Fox News, which has rightfully been labeled little more than right-wing propaganda, truthfully has no particular ax to grind nor cause to push. That outfit simply has found a niche – a large group of people who swallow that ideology hook, line and sinker without regard for truth or accuracy – and then sold access to that audience to advertisers willing to pay ungodly sums of money to reach it.
The founding of the network, if one does a deep dive into the facts, shows it was always about making money off of this segment of society, not about offering alternative, conservative-based news. Even today, a number of documented, undisputed reports show some – at times most – of the people working there don't believe a word they're saying, but they're rolling in money by saying it, and that's really the name of the game.
The rest of the news media, regardless of political or social affiliation, is largely the same. There's an old adage in newsrooms – if it bleeds, it leads – which perfectly illustrates this.
Essentially, that means if we have a hot story about a fatal wreck, a deadly shoot-out, or some other violent event, that's the lead story. Television news shows will make that the first, and often longest, story of the night. Newspapers will splash that across the front page, or put flashy red banners around it online.
Such stories aren't generally the most important stories – the tax rates your local government is imposing, how it's spending the money, regulations letting governmental control creep into our lives, how well local schools are educating – those are among the critical stories. But no one cares.
As a long-time newspaper guy, I can tell you back in the day papers with headlines about commissioner and supervisor meetings, changes in school curriculum, how local political parties are consolidating power with changes to candidate selection processes, and similar stories, sat in newsstands largely ignored. But splash a scandal or shooting or fatal wreck or minor drug arrest across the top of page one and the newsstands quickly emptied, even if we upped the press run that day.
In our more modern world where reader interest is measured in story clicks and average time on a page, it's the same. Important news stories go largely unread, while sensational headlines and world-is-ending tales can see their read count quickly surge into the thousands or tens of thousands, even on small community news sites.
As an industry, we in the news world should be better, we should demand serious stories be given their due, and we cannot escape blame when that doesn't happen.
But in a world where virtually all forms of media – news, entertainment, and otherwise – are owned by profit-seeking corporations, what sells is what is published.
Ultimately, that leaves final control over news content with readers – giving them the news media they demand. And the only person who can help change that is staring at you in the mirror.
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